Thai entrepreneurs shouldn"t miss these two global food & beverage exhibitions: (2024)

SIAL Shenzhen, which features the thriving food industry of Shenzhen, the City of Food Valley and the event that highlights the 60th anniversary of SIAL Paris showcasing the world's biggest food innovation exhibition from over 7,500 exhibitors across 130 countries.

Following the success of SIAL Shanghai from 28-30 May 2014, which attracted over 5,000 exhibitors from 75 countries and 175,739 visitors from 110 countries, the Comexposium Group, a leading global event organiser involved in more than 170 B2C and B2B events across 11 different sectors, is organising two must-attend food and beverage exhibitions for Thai entrepreneurs. One is SIAL Shenzhen, which serves as a gateway to the booming food and beverage market in Southern China, where the Chinese government aims to transform Shenzhen into an international Food Valley, attracting global food industry investments and focusing on precise trade and business matching with guaranteed high returns. It will be held from 2-4 September 2024. The other is SIAL Paris, the world's leading food innovation exhibition, which will celebrate its 60th anniversary from 19-23 October 2024 at the Parc des Expositions, Paris Nord Villepinte.

The Franco-Thai Chamber of Commerce (FTCC), the PR representative for these events, invites Thai entrepreneurs in the food and beverage industry to attend SIAL Shenzhen 2024, which will be held for the second time from 2-4 September 2024 at the Shenzhen Convention & Exhibition Center. Last year, SIAL Shenzhen welcomed over 1,200 exhibitors from 33 countries and attracted 52,792 visitors. This year, the event is expected to draw over 1,500 exhibitors from more than 40 countries to a 60,000 square metre exhibition space.

Highlights include three appealing product villages featuring Chinese food and beverages, international food and beverages, and international meat, along with 24 zones covering the entire food and beverage industry, such as beverages, wine and spirits, ready-to-eat food, dairy products, fresh fruits and vegetables, dried fruits, ready-to-cook food, seafood, canned and long-life food, frozen food, confectionery and snacks, organic food, meat, food production and storage technology, health food, and baby food.

Additional special zones at SIAL Shenzhen 2024 include SIAL Innovation, showcasing innovative food and beverage products; SIAL Chic & Tea Contest, a competition to find the best tea brewers from China's modern tea scene; SIAL CUP Barista Challenge, a competition featuring impressive coffee brewing demonstrations; and SIAL Snacking Awards, showcasing innovative snacks that are leading the latest trends. For more information, please visit the website: https://www.sialchina.com/ and register for free event tickets at the registration link: http://systemcdn.sialchina.cn/api/links?id=1583 or contact Promosalons Thailand/FTCC Tel: 02 650 9613 ext. 140 Email: promosalons@francothaicc.com.

Zhou Mingwu, Deputy Director of the Commerce Bureau of Shenzhen Municipality, stated, “The successful inaugural SIAL Shenzhen 2023 is a model example of our efforts to transform Shenzhen into an international MICE city, which refers to a city of Meeting Incentive Convention Exhibition Event. We also focus on precise business matching, guaranteeing high returns on investment.”

SIAL Shenzhen 2024 has three main objectives: to discover innovative products and services from the region aligned with RCEP, such as the Belt and Road Initiative; to foster business partnerships with local food manufacturers across Southern China, including Hong Kong, Macau, Shenzhen, and Guangzhou; and to collaborate with leading Chinese e-commerce giants such as Alibaba, TikTok, Tmall, JD.com, Luckin Coffee, Mixuebingcheng, and more. Additionally, SIAL Shenzhen offers an online marketplace and integrated matchmaking solutions, enabling exhibitors and visitors to connect year-round.

Another interesting event is SIAL Paris, the leading global food innovation exhibition celebrating its historic 60th anniversary from 19-23 October 2024 at the Parc des Expositions, Paris Nord Villepinte. SIAL Paris 2024 is expected to feature over 7,500 exhibitors from more than 130 countries and attract 75% international visitors, making it a premier event for the global food industry. It brings together global innovators, thought leaders, and decision-makers.

Under the theme ‘Own the Change,’ the event aims to encourage industry experts to embrace current changes and address global food challenges. This collective movement will be driven by showcasing the exhibitors' CSR projects and emphasising expertise through initiatives such as SIAL Insights, a biennial analysis of food industry trends; SIAL Innovation, providing an overview of future developments; and SIAL Start-Up, which hopes to double the number of start-ups and early-stage businesses in 2024.

Participating countries include France, Italy, Spain, Turkey, China, Belgium, the Netherlands, Greece, Poland, Brazil, the United States, and India. Additionally, African countries will showcase their products in their respective pavilions in Hall 5a, such as Côte d'Ivoire and Senegal, as well as Uganda, Libya, and Iraq, which are participating for the first time. This will further enhance the cultural diversity of SIAL Paris and reinforce the event's commitment to inclusivity and showcasing the diversity of the food and beverage industry. The exhibition will feature over 400,000 products and is expected to include around 7,500 exhibitors from more than 130 countries worldwide.