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By now, shopping for viral TikTok products has likely become part of your weekly (or even daily, if you’re like us) routine. The app has allowed consumers to see real, honest reviews of everything from anti-frizz hair sprays to smokeless indoor grills in real time. And, unlike commercials or ads, we can trust that these clips come from an authentic place.
Whether they’re popular favorites from #beautytok, #cleantok, #techtok, or some trending teen TikTok gifts, there’s always something new to discover. The best part? If TikTok makes you buy something, there’s a high chance you’re going to become fully obsessed with it — and, unfortunately for our bank accounts, it can also have us coming back for more.
If you’re not sure which viral TikTok products are actually worth the purchase, don’t worry — you’ve come to the right place! Keep scrolling for over 50 beauty, home, fashion, food, travel, and tech gadgets that are totally worthy of the social media hype.
Those on #hairtok have definitely seen this headband before. Headbands with clips like this have garnered millions of views, and we can totally understand why. Not only can the little clips on the headband help give you a cute hairstyle, but it’s also so super easy to do. With these headbands, you can rock a trendy style with minimal effort. What’s not to love?
If brushing your teeth is your least favorite part of your morning and/or bedtime routine, we don’t blame you. And now, that part of your routine just got faster and easier. With the Y-Brush, you don’t have to work your way around your mouth like you would with a normal toothbrush. Instead, in a matter of seconds, you’ll have cleaned all of your teeth by just twisting the mouthguard-like toothbrush back and forth. Easy peasy!
Need a new, stylish cooler to bring to picnics, beach hangs, and more this summer? Well, look no further than this TikTok rec. This mini cooler from Stanley has racked up millions of views on TikTok and costs just $100. It is only available in the Lilac colorway at the time of writing, but that honestly works out, since it’s so cute and summery!
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We’ve seen this bento box lunch box all over TikTok, and those who love a girl dinner, er, lunch won’t be able to get enough of this. It comes with a thermos, so you can bring your leftovers from last night’s girl dinner to the office. Plus, it can house other snacks, veg, desserts, etc. in the surrounding compartments, so you can nosh your way through lunch like you would at home.
Claw clips have seriously changed our hair game by making styling so easy and so chic at the same time, thanks to their pretty designs. And speaking of pretty designs, we’ve seen Hawaiian flower claw clips racking up millions of view on TikTok. If you want to get in on the trend (which is perfect for a tropical summer vacay, BTW), then grab this pack of six for $10 on Amazon.
If you haven’t tried this lip mask yet, take this as your sign. With more than 34,000 five-star ratings on Amazon, Laneige’s Lip Sleeping Mask is major.
Available in five flavors on Amazon, this lip mask helps hydrate your lips overnight while you catch some zzz’s. The slumber-time balm uses a combination of vitamin C and antioxidants to revive and rejuvenate dry or cracked lips to have you feeling great by morning.
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This might not be the sexiest of TikTok-viral products, but it sure is a helpful one. The budget planner includes monthly expense trackers, budget breakdowns, and bill organizers to help get your finances in a good spot.
I know what you're thinking: $10 for one thing of hand sanitizer? After using Touchland’s sprays for more than a year, I can firmly say the price tag is worth it. These sprays are long-lasting, smell amazing, and don’t leave your hands with an alcohol-y aroma or sticky feel. This pack of three comes with some of my favorite scents: vanilla, lavender, and rain water.
Bodysuits have become essential in our wardrobe since they’re so easy to dress up or down. And though we don’t need another one, the ShaperX bodysuit has us thinking one more couldn’t hurt...
With its built-in shapewear, this bodysuit will have you serving bombshell in any outfit. And since it’s available in 12 colors and styles, you might want to grab a couple.
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We all have something that could use some cleaning, but we don’t have quite the right product to get in the nooks and crannies, right? Your dusty car vents, for instance, or a computer keyboard, perhaps. No matter what it is, this reusable cleaning putty is an affordable, fun, and very, very satisfying solution.
Little, portable facial misters have been all over TikTok. This facial mister is one of our faves because of how amazing it is for travel and how budget-friendly it is. Bring it with you wherever you go to give your skin an extra boost of hydration.
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Your New Summer Water Bottle
Owala FreeSip Insulated Stainless Steel Water Bottle
Now 21% Off
Don’t get us wrong: We love our Stanley cup. But sometimes a tumbler isn’t the vibe, like when you need to throw your water bottle in your backpack or bring it with you on a hike. And that’s where this viral bad boy comes in. Not only can you get it in four different sizes from 16 ounces all the way up to 40, but it also comes in a bunch of cute colorways that are perfect for summer.
More: The 11 Best Stanley Cup Dupes
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You can’t go on TikTok these days without stumbling across a video of someone eating Swedish candy. So, if you’ve decided you simply need to try the viral treats out for yourself, you’re in luck: You can skip the line and order it online instead. BonBon offers a bunch of mixes on its site, so you can get different varieties of gummies to try for under $20.
At first glance, this may not seem like something you’d get too, er, egg-cited about, but with over 97,000 five-star ratings on Amazon, you might want to think again. With this portable kitchen gadget, you can soft-, medium-, or hard-boil up to six eggs at a time in under 12 minutes, or poach two eggs using the poaching tray it comes with.
Our Senior Editor, Reviews Eunice Lucero-Lee considers this a life-changer: “I love eggs, but making them at just the right hardness can get tricky. This makes even the biggest kitchen klutz an expert! It also plays a cute little tune once it’s done cooking, so it’s literally foolproof.”
We’re not ashamed to admit that we, too, are easily influenced. After seeing what seems like every lifestyle TikTokker use this in their GRWM videos, we had to try it for ourselves — and honestly, we love it!
We keep the roller in the freezer and break it out ahead of our morning skincare routine to de-puff. That coolness feels so nice without actually getting our face wet (like using an ice cube would). Plus, it’s great to have on hand if you suffer from migraines or sore muscles.
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For Ice Cream All the Time!
Ninja NC301 CREAMi Ice Cream Maker
If this isn’t already in your Amazon cart, you might want to go ahead and add it real quick. This appliance has been all the rage on TikTok garnering millions of views.
Whether you want to recreate your favorite gelato shop flavors at home or are looking to try your hand at making some protein ice cream, the Ninja Creami’s got you with its seven presets, which include the ability to handle mix-ins like candy, cookies, and sprinkles.
One thing about us is that no matter how hectic our morning is, we will always apply SPF before leaving the house (or at least aim to).
This TikTok-loved one can take this morning ritual and completely flip it on its head in the best way. This SPF 30 sunscreen looks like a can of whipped cream (which is already so fun), and it sprays out like a can of whipped cream (but don’t eat it!). We truly can’t think of a better way to play with our skincare than this.
Step up your hair game with this TikTok fave 5-in-1 styler. Although it comes with five heads, the one we’ve seen TikTokkers use the most is the round brush attachment. And it makes sense since it can give you a gorgeous, effortless blowout at home. You get all this for just $50.
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Who doesn’t love liquid blush? But a liquid blush for just $10? TikTok, you’ve done it again! This TikTok-loved blush is available on Amazon and comes in 16 gorgeous shades, from bubblegum pink to coral to deep red and so many more. Looks like our coquette era will be continuing deep into 2024.
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Challenge Accepted
Educational Insights Kanoodle Puzzle Game
Now 39% Off
If you’re like me, then you’re scrolling through TikTok when you get bored. But what happens when you get bored of TikTok? Then you play a TikTok-loved game! With millions of views on the app, this puzzle game is addictive both as a spectator and participant.
I’ve been playing it recently, and it is so fun and satisfying. It comes with a booklet that you follow to build your puzzle (there are hundreds of different arrangements in the booklet), and you have to figure out where the missing pieces go. Or, you can ditch the booklet and build your own puzzle — up to you.
Micki Wagner
Commerce Editor
Micki Wagner is a commerce editor for Hearst’s Enthusiast Group, where she is constantly on the lookout for exciting new products, great sales and deals, and fun gifts. Her work can also be found on Saveur and Worth. When she’s not writing about the latest and greatest products, you can find her checking out new restaurants, spending way too much time shopping online, and binging Parks and Recreation…yet again.
Summer Cartwright
Senior Editor
Summer Cartwright is senior editor for Best Products and FirstFinds and is based in New York. She has written and edited for sites including Cosmo, People, InStyle, Food & Wine, Real Simple, and StyleCaster. Her interests outside of work include running, eating dessert, and playing with her two cats, Peaky and Polly. She received her master’s degree in magazine writing from New York University, and her bachelor’s degree in public affairs journalism from The Ohio State University.
Michael Natale
News Editor
Michael Natale is the news editor for Best Products, covering a wide range of topics like gifting, lifestyle, pop culture, and more. He has covered pop culture and commerce professionally for over a decade. His past journalistic writing can be found on sites such as Yahoo! and Comic Book Resources, his podcast appearances can be found wherever you get your podcasts, and his fiction can’t be found anywhere, because it’s not particularly good.
